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Vernie Studio · own project · Web development · 2026
A site that sells automation without calling it digital transformation
My own automation brand for Spanish tax, accounting and payroll firms. The site isn't a brochure: it's the catalogue, the demo room, the cost calculator and the booking page, all static and served from the edge.
Product pages
11
Interactive demos
7
Prices
Public
Rendering
Static
Next.jsTypeScriptVercelCal.comPower Automate
See the live siteverniestudio.comContext
- The buyer is a firm owner who has already been sold hot air three times: they arrive sceptical, in a hurry, looking for the price.
- A site with a «request information» form and not a single figure would have died right there.
The problem
- The service is invisible: you have to show the workflow running before you can ask for a meeting.
- The objections always arrive in the same order —price, who touches my data, what happens if you disappear— and answering them one by one over email doesn't scale.
- With no sales team behind it, the site has to qualify on its own: whoever books a call should already be briefed.
What I did
- Content architecture by buying intent instead of by company department: entry product, priced catalogue, comparisons, glossary and blog.
- Eleven product pages with public prices, fixed scope and fixed lead time: the price stops being a conversation and becomes a fact.
- Seven interactive demos built on fictional cases, so the workflow can be seen running without asking for access to anything.
- A cost calculator and a downloadable template as the entry point for anyone who doesn't want to talk to a human yet.
- Security, GDPR and continuity pages written to answer the same three objections before they're raised.
- Prerendered Next.js deployed on Vercel: static HTML from the edge, no database and no admin panel to maintain.
- Calendar booking and WhatsApp as funnel exits, instead of one generic contact form.
Result
- The catalogue holds its own: whoever reaches the call already knows the price, the lead time and who touches their data.
- A site with no database and no admin layer: nothing to update, break or migrate every year.